Basf had a problem with forger traders using Basf’s containers to sell counterfeit products. To prevent this Basf headquarters opted for a global solution, it looked for a coding on the label which would be difficult to be falsified. Finally they decided that the coding should be based on three EAN128 bar codes (containing batch number, expiration date and serial number).

foto Basf

Macsa provided a solution: use labels with a sensitive additive to enable laser marking. This label format together with the information in the bar codes would provide a label difficult to copy and very easy to trace. It also took advantage of labellers already installed and designed. The existing labels enable the sensitive additive (Datalase) to be added. The labels were marked with a Macsa K-1010 system. 

The laser system printed the barcodes with fixed and variable information coming from the central SAP system from Basf. When printing the label, this was applied on the bottle and afterwards the information was up loaded into the system by means of a bar code reader. This way the system controlled which bottles were in the boxes and subsequently the traceability of the final pallet.

This pioneer project in printing barcodes on datalase labels drove Basf Spain to selecting Macsa. “Macsa was the only one to provide Basf with a solution that prevents our products to be counterfeited and also achieve their traceability”.


Market: Chemical
: Label on chemical products
Substrate: Paper
Laser system: K-1010 PLUS


Basf founded in 1865 is one of the world’s leading chemical companies. From its headquarters in Ludwigshafen and with about 97,000 employees and close to 330 production sites worldwide it serves customers and partners in almost all countries of the world. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. Basf started its business in 1969 in Tarragona. This plant is now the biggest production centre in Spain and Portugal and Basf’s head office in Spain.