Pepsi Cola began using laser marking and coding technology some time ago, given the inherent benefits that this emerging form of product identification offered such as the elimination of consumables, and less onerous maintenance requirements.

The continuous growth in sales volumes of their Aquafina factory plant in Cairo, Egypt, were increasing also the spendings on product identification whose machinery reliability and operational costs were onerous. This emerging situation finally incited the company to make a change, and as a first step in their on-going improvements to coding systems, they opted for the installation of a Macsa laser, which they were sure would provide them with better code quality, fewer concerns and operational headaches, and also lower costs of ownership.

A particular challenge with mineral waters is that they are often cold-filled, as is the case with Aquafina, a situation which produces condensation, which in turn means that codes need to be applied to wet material, which causes significant problems for ink-based solutions. This does not however present a problem for Macsa lasers, which provide for easy, permanent, excellent quality, high definition marking, thanks to its Crystal Font capabilities. This software increases maximum coding speeds and enhances code legibility on transparent substrates such as PET.

Pepsi Cola have been hugely impressed with the quality of the coding achieved with Macsa lasers, and are very satisfied with their reliability and low cost of ownership.

Market: Beverage
Application: Coding on 0.5 and 1.5 liter water bottles
Substrate: PET
Laser systemFS-1010 Plus (9,3 microns).
Size of message: Two-line message of 15 characters per line
Dynamic application: Production line working between 12.000 and 18.000 bottles / hour

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion with a diverse product portfolio that includes 22 brands that each generates more than $1 billion each in annual retail sales. Their products can be found in nearly 200 countries around the globe.

Pepsi Cola is the number one soft drinks brand in Egypt, and has continuously added new products to its range there. The mineral water Aquafina, for example, was launched in the USA in 1994, and was made available to Egyptian consumers as soon as 1997. Since its debut, Aquafina has won over customers with its great taste and purity, and has been one of America’s best-selling national brands of bottled water.